“In today’s market, you have to be on top of the trends. Our business changes so fast that if your finger is not on the pulse, you might miss it.”

I love shooting fashion. I love locations. I love the studio. It is the concept of a great model, a product and the story is what I hope for each and every shoot. It is understanding the itime when you need to be big and capture attention of your market… and times when you have to know when to keep a clear path to your vision with simplicity.

I have been fortunate enough to work with thousands of clients over my career… with that in mind I have seen what works and what doesn’t… being able to make small suggestions that can focus and enhance reality of a product.

I love what I do, the clients that I can collaborate with and the finished product we all can create.